Tvc for early reservation campaign of a travel agency Setur.
The client wanted to make an Einstein version of ‘Buki’, the company’s mascot, in order to strengthen the campaign’s motto “The formula of your dream holiday”. So we came up with this little genius and put him in the tvc.
They already had the mascot’s design when they came to us. Then they wanted us to make a companion for him, Einstein-looking one.
Storyboard to Final
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